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Bachelor of Arts in Business Administration - Marketing

Marketing deals with market research, product planning, pricing decisions, advertising, sales promotion and sales management. Marketing professionals occupy strategic territory between a firm and its external environment. The marketing program opens dynamic career possibilities in a broad spectrum of industries and services.

The College of Business and Public Administration has specific requirements for formal admission into the Bachelor of Arts in Business Administration (BAB) degree program. These requirements must be met before continuation into upper division business courses. Please see Undergraduate Business Advising for more information on formal admission requirements.

What will I study?

Courses taken for the Marketing major beyond the required business administration core are not counted double toward the Finance major, the (Business) Economics major, the Human Resource Management Option, the Operations Management Option or the General Business Option.

Required Business Administration Core (69 credits)

Required Marketing Courses (16 credits)

MKTG 400 Buyer Behavior (4)

MKTG 411 Marketing Research (4)

MKTG 412 Marketing Management (4)

MKTG 417 Marketing Analysis (4)

Electives (8-10 credits)

Select approved, related electives in consultation with your faculty advisor.

Marketing Course List

Business Administration Core Course List

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