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BA in Visual Communication Design

A major in Visual Communication Design educates and prepares students to conceive and produce creative solutions to satisfy the visual communication needs of society. Graduates are prepared for careers in graphic design, web design, multimedia design, advertising, printing, publishing or related fields. Theory and practice are covered in a variety of contexts, including process and product, form and content, type and image and inter activity. Current technology and future trends are addressed in the context of industry practices. This major is combined with a related minor in another academic area to specialize in specific career preparation.

Note: two years of a single high school foreign language or one year of a single college level foreign language is required.

Note: In order to receive the Visual Communication Design degree, students must earn at least a 3.0 grade in the following courses: DESN 263 Visual Communication Design 1 and DESN 363 Visual Communication Design 2. This is in addition to the department requirement of 2.5 GPA in all DESN/TECH coursework.

BA in VCD Advising Form

Academic Year 2015/16

What will I study?

Drawing for Design, Basic Design, and Typography

These introductory courses serve as your foundation for advanced study (in visual communication design.) Learn to depict the size and shape of objects, the basic design concepts for 2 dimensional works, and how to manipulate letterform for communicative purposes.

Visual Communication Design and Visual Literacy

Begin the lifelong process of refining your creative and perceptual problem solving skills through this series of core classes. You will combine theoretical study with applied projects to develop a visual and verbal vocabulary for the creation of complex, yet cohesive visual systems.

Computer Graphics, Color Management, and Electronic Prepress Production

Enhance your computer graphics and technical skills as you learn to professionally produce and edit text, graphic and continuous tone photographic images using industry standard software applications.

Web Page and Digital Media Design

Plan, design, produce, and deliver logical, but visually effective web pages and digital media using current industry software.

Senior Capstone and Portfolio Review

Put it all together in these two advanced classes. Through a series of weekly critiques and an intense design team based project, you will supplement and refine your body of work in preparation for taking your place within the design community.

Public Speaking and Technical Communication

Combine theory and practice as you learn to effectively structure information for a variety of purposes and audiences. Learn to present your ideas to clients and coworkers in a powerful and persuasive manner.

History of Design, Technology and World Civilization

Discover the historical context of your work as you study the evolution of design and technology and their impact on society.


Strengthen and expand your education by choosing a required minor. Eastern offers many possibilities including Art, Business, Film, Communications, Technology, Music, and English, all taught by well-versed, professional faculty members.

Major Electives

Customize your degree by adding approved electives from this variety of courses taught within the department.

Course List

Core Courses (55 credits)
DESN 100 Drawing for Design (5)
DESN 216 Computer Graphics (4)
DESN 261 Color Management (2)
DESN 263 Visual Communication Design 1 (5)
DESN/CMST 300 Visual Literacy (5)
DESN 343 Typography (4)
DESN 359 History of Design (4)
DESN 363 Visual Communication Design 2 (5)
DESN 366 Prepress Production (2)
DESN 368 Web Design (4)
DESN 378 Interactive Design (4)
DESN 463 Visual Communication Design 3 (5)
DESN 490 Senior Capstone (4)
DESN 493 Portfolio Review (2)

Supporting Courses (18–19 credits)
ART 107 Basic Design (5)
CMST 201 Public Speaking (5) or CMST 200 Introduction to Speech Communication (4)
ENGL 205 Introduction to Technical Communication (5)
TECH 393 Technology in World Civilization (4)

Electives (8 credits)
Approved Electives (8)

Note: The above major does require the completion of an approved minor. This adds a minimum of 19–20 credits (in the case of Art and Communication). The list of courses making up the minor must also be approved by your Visual Communications Design advisor.

Note: MATH 115 is recommended for the above major.

Emphases / Concentrations:

  • Visual Communication Design

Interesting courses I might take:

  • Computer Graphics
  • Typography
  • Interactive Design

What could I do with my degree?

  • User Interface Designer
  • Graphic Designer
  • Web Designer
  • Advertising Designer
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