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Advancement Strategic Divisional Plan

Communicating and enhancing the university's image and academic reputation, building and nurturing relationships, and securing philanthropic investment

In the coming years, the division will focus on:

  • Increasing awareness of the university, shaping and enhancing its image, and advancing its objectives through integrated, strategic communications.
  • Providing infrastructure to support donor gift processing, research and reporting.
  • Cultivating lifelong relationships with alumni through event participation, advocacy and annual giving.
  • Developing and implementing effective fundraising strategies to qualify, cultivate, solicit and manage gifts and pledges of $10,000 or more.

Key actions to support this vision include:

  • Reporting, responding and thanking donors for all financial support.
  • Inspiring and empowering Eastern's internal constituents to "live Eastern's promise."
  • Leveraging internal and external campus publications and websites to tell the Eastern story and engage the campus community.
  • Increasing overall annual gifts and pledges throughout the campaign, while achieving or surpassing the campaign goal.
  • Increasing total planned giving expectancies to more than $800,000 annually.

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