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The following individuals served on Eastern's branding team. The team was built from Eastern's "external relations" team – a group dedicated to integrating communications efforts across the University. Individuals were added to provide perspective from other constituencies and areas of the University.
- Alicia Kinne, student and ASEWU president
- Barb Richey, (Pacific University)associate vice president for Communications & Marketing
- Bob Anderson, manager of EWU Bookstore
- Cathy Dixon, marketing manager for Department of International and Educational Outreach (DIEO)
- Dave Sonntag, director of University Marketing and Communications
- David Rey, special assistant to the president
- Dennis Magner, partner, Magner-Sanborn
- Eric Galey, multimedia specialist
- Jeff Sanborn, partner, Magner-Sanborn
- Joanna Darlington, graphic designer
- Lance Kissler, new media and online communications specialist
- Larry Briggs, interim dean of Graduate and Undergraduate Studies
- Lisa Poplawski, director of Alumni Advancement
- Mary Jane Brukardt, associate to the Provost for strategic planning
- Matt Hepworth, graphic designer
- Mike Allen, associate director of Athletics
- Dr. Patricia Chantrill, professor of communications
- Randi Neilson, retired vice president for marketing, Itron
- Ryan Gaard, lead graphic designer
- Shannon Carr, director of Admissions
- Steve Bateman, graphic designer
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