Bachelor of Arts in Experience Economy Entrepreneurship

About

The Bachelor of Arts in Experience Economy Entrepreneurship at EWU prepares students to develop and lead entrepreneurial businesses focused on the production of unique customer experiences designed to enhance the quality of life. Businesses come from a variety of different industries offering work-life balance for the entrepreneur, such as entertainment, travel and tourism, outdoor recreation and hospitality. 

Students will gain knowledge and skills to start their own companies or lead change initiatives in existing companies. Topics covered include business feasibility and entrepreneurial finance, budgeting, activity leadership and event programming, legal liability, technology in the workplace, and more. Students will gain a strong foundation in the experience economy industry, along with entrepreneurial skills and knowledge.

For more information, or to declare your major, contact the Experience Economy Entrepreneurship Director, Matt Chase, PhD at mchase@ewu.edu or 509.359.7964.

Curriculum & Requirements Suggested Schedule

Curriculum & Requirements

Experience Economy Entrepreneurship Major, Bachelor of Arts (BA)

Note: two years of a single high school foreign language or one year of a single college-level foreign language is required.

Students will complete the accredited core in Recreation and Leisure Services (50 credits). They will also complete three required classes from the Entrepreneurship program (ENTP: 389, 411, and 412 for a total 12 credits). In addition to the required Entrepreneurship classes listed above, students are directed to take two additional Entrepreneurship electives from an approved list (see curriculum guide) for an additional (8) credits or 20 total credits from the Entrepreneurship Program.

Students must also complete a professional internship, per the accrediting body for RCLS - COAPRT (12 credits). In total, students will complete (82) credits across the RCLS and Entrepreneurship Programs (RCLS = 62 / Entrepreneurship = 20).

Students will have the option to take additional elective credits from Entrepreneurship (above and beyond the three required classes and two elective classes) or they can complete a WAMS minor or certificate to bring their total up to 90 credits.

Required–1500 hours of practical experience–see advisor.
Required Core Courses
RCLS 201RECREATION AND LEISURE IN MODERN SOCIETY4
RCLS 220LEADERSHIP IN RECREATION AND LEISURE SERVICES3
RCLS 240OVERVIEW OF THERAPEUTIC RECREATION SERVICES4
RCLS 270DIVERSITY AND SOCIAL JUSTICE IN RECREATION AND LEISURE SERVICES2
RCLS 313PUBLIC LANDS AND OUTDOOR RECREATION4
RCLS 360FACILITY PLANNING AND ENVIRONMENTAL DESIGN4
RCLS 385PROGRAMMING IN RECREATION AND LEISURE SERVICES4
RCLS 400LEGAL FOUNDATIONS IN RECREATION AND LEISURE SERVICES4
RCLS 425EVALUATION, RESEARCH AND STATISTICS IN RECREATION AND LEISURE SERVICES4
RCLS 435EMPLOYMENT PROCESSES IN RECREATION AND LEISURE SERVICES2
RCLS 455RESORT AND COMMERCIAL RECREATION MANAGEMENT3
RCLS 470ADMINISTRATION, ORGANIZATION AND SUPERVISION IN RECREATION AND LEISURE SERVICES4
RCLS 480BUDGETING IN RECREATION AND LEISURE SERVICES4
Required Supporting Courses
ENTP 389BUSINESS FEASIBILITY: PLAN AND PITCH4
ENTP 411FINDING AND EVALUATING OPPORTUNITIES4
ENTP 412BUSINESS MODEL DESIGN4
Choose Two Entrepreneurship Electives 8
ENTREPRENEURIAL BEHAVIOR AND THINKING
LEARNING FROM OTHERS: ENTREPRENEURIAL CASE ANALYSIS
LEADERSHIP, INNOVATION AND SUSTAINABILITY
ENTREPRENEURIAL AND SMALL BUSINESS FINANCE
PUBLIC RELATIONS IN BUSINESS AND FOR ENTREPRENEURSHIP
Required Professional Internship
RCLS 492EXPERIENCE ECONOMY ENTREPRENEURSHIP PROFESSIONAL INTERNSHIP12
Required Senior Capstone
RCLS 490SENIOR CAPSTONE IN RECREATION4
Total Credits82

Catalog Listing

General Education

University Competencies and Proficiencies

English 
Quantitative and Symbolic Reasoning
Placement and Clearance Exams 
Prior Learning/Sources of Credit AP, CLEP, IB


General Education Requirements (GER)

  • Minimum Credits—180 cumulative credit hours 
    • 60 upper-division credits (300 level or above)
    • 45 credits in residence (attendance) at Eastern, with at least 15 upper-division credits in major in residence at Eastern
  • Minimum Cumulative GPA ≥2.0

Breadth Area Core Requirements (BACR)

Humanities and Arts 
Natural Sciences 
Social Sciences


University Graduation Requirements (UGR)

Diversity Course List
Foreign Language (for Bachelor of Arts)
Global Studies Course List
Minor or Certificate
Senior Capstone Course List


All admitted students must officially Declare a Major by the time they reach 90 credits (junior standing).
Application for Graduation (use EagleNET) must be made at least two terms in advance of the term you expect to graduate (undergraduate and post-baccalaureate).

Use the Catalog Archives to determine two important catalog years.

Degree Works calculates based on these two catalog years.

  1. The catalog in effect at the student's first term of current matriculation is used to determine BACR (Breadth Area Credit Requirements) and UGR (Undergraduate Graduation Requirements).
  2. The catalog in effect at the time the student declares a major or minor is used to determine the program requirements.

Program Learning Outcomes

Students who successfully earn a BA in Experience Economy Entrepreneurship from EWU should be able to do the following:

  • demonstrate a working knowledge of technology and its various uses in the recreation profession;
  • demonstrate a working knowledge of the career and entrepreneurship opportunities available upon graduation;
  • demonstrate an awareness of diversity, equity, inclusion, and will demonstrate multi‐cultural competence in recreation and leisure service delivery settings;
  • demonstrate an understanding of the history, breadth, depth, and complexity of the recreation and leisure services industry;
  • demonstrate effective oral and written communication skills;
  • demonstrate knowledge of and skill at research, problem-solving, and critical thinking;
  • demonstrate an understanding of the complexity and significance of the travel and tourism industry;
  • demonstrate the ability to develop and lead a variety of recreationally and developmentally appropriate programs and activities across the human life span;
  • be prepared to start their own business;
  • be prepared to seek employment in Phase II companies (government designation for growth and capital raising businesses);
  • be prepared to lead change initiatives in existing companies (entrepreneurship).