{"id":16675,"date":"2022-08-18T23:10:13","date_gmt":"2022-08-18T23:10:13","guid":{"rendered":"https:\/\/www.ewu.edu\/cpp\/?page_id=16675"},"modified":"2026-05-12T23:31:56","modified_gmt":"2026-05-12T23:31:56","slug":"marketing-bsb","status":"publish","type":"page","link":"https:\/\/www.ewu.edu\/cpp\/business\/marketing-bsb\/","title":{"rendered":"Marketing (BSB)"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":425,"featured_media":0,"parent":16752,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16675","page","type-page","status-publish","hentry","page_tags-degree","page_tags-golive22","page_tags-marketing","page_tags-new-business","page_tags-new-business-b"],"acf":{"primary_content_copy":"<h2>About<\/h2>\n<p>Marketers are involved with product planning, pricing decisions, advertising, sales management, and marketing research. 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Students learn how to:<\/p>\n<ul>\n<li>Analyze market trends and evaluate how marketing environments influence strategy and performance.<\/li>\n<li>Understand consumer behavior and apply those insights to real-world marketing decisions.<\/li>\n<li>Collect, analyze, and present market research data.<\/li>\n<li>Apply marketing principles to segment consumer groups and develop appropriate positioning strategies.<\/li>\n<li>Build strategic marketing plans using key principles of product, pricing, promotion, and distribution.<\/li>\n<\/ul>\n","second_column_type":"quote","copy_2":"","quote":"\"My experience in EWU's Business Marketing program helped equip me with the knowledge necessary to work in professional sports. The connections I made within the program lasted beyond my time at the university, and the information I learned assisted me in reaching my career dreams.\" \u2014 Caden Sheneman '25","component_options_toggle":false,"component_options":{"disable_component":false,"nickname":"","identifier":"","navigable":false}},{"acf_fc_layout":"copy-with-image","layout":"small-image","show_left":false,"module_background_color":"white","title":"Alum Spotlight","copy":"<p>Colin Kalivas &#8217;25 turned a hands-on internship into a career after earning his B.S. in business marketing from Eastern.<\/p>\n<p>During his time in the program, he landed an internship with EasyStreet Systems, where he conducted market research, generated sales leads, helped redesign marketing materials, managed social media, and overhauled the company\u2019s website.<\/p>\n<p>That real-world experience paid off. 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