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Advancement Strategic Divisional Plan

Eastern Washington University, its Advancement program and the EWU Foundation are at an important moment in time. Eastern is poised to greatly expand its reach and impact on students and the region. Advancement and the EWU Foundation exists to support the University as it leads boldly into the future. By increasing awareness of, engagement in, and giving to Eastern, Advancement and the EWU Foundation will open doors of opportunity for students, faculty, alumni, friends, the community and the region. The combination and coordination of communication, engagement and fundraising efforts are critical to the University's success.

Both Advancement and the EWU Foundation have built a solid foundation and evolved over the past decade. Under the leadership of Dr. Mary Cullinan, we are excited about the opportunities before us to take both enterprises to the next level. Recent investments in the areas of marketing, philanthropy staffing, digital communications and the expanded use of our varied volunteer boards will pay dividends. At the core of these enhancements is a strong university vision and talented administrative team. We are poised.

The document (linked above) provides an overview of the five-year strategic plan for Advancement and the EWU Foundation fundraising goals over this same period. Of note are the Fiscal Year initiatives for each division within Advancement. This plan will be updated annually to reflect the latest initiatives being implemented in fulfillment of the stated vision and goals throughout.

The talented staff that make up the Advancement team and the dedicated volunteers of the EWU Foundation are committed to the mission of the University and will play a critical role in advancing this plan and making its success a reality.

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