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Athletics Strategic Divisional Plan

Enhancing the value, image and visibility of Eastern Washington University through 14 university-sponsored intercollegiate athletic programs for men and women student-athletes

In the coming years, the division will focus on:

  • Leveraging athletics for increased community engagement and regional and national visibility.
  • Enhancing Athletics' role as the "window to the university" through improved marketing initiatives.
  • Assuring an inclusive, diverse, gender-equal environment among student-athletes and Athletics staff.
  • Enhancing infrastructure, aesthetics and "storytelling" in athletic facilities and offices.
  • Improving internal operations through enhanced interdepartmental communication.
  • Creating an environment that supports staff enrichment.
  • Making the experience of being an EWU student-athlete one that makes our people proud to be an Eagle.
  • Improving the athletic and academic performance of each team and program.

Key actions to support this vision include:

  • Placing annually in the top four of the Big Sky Conference President's Trophy standings.
  • Reaching a minimum of 25 million households annually through broadcasts and podcasts of Eastern games.
  • Adding a "Diversity Week" to the Life Skills Course to discuss how the topic affects student-athletes' success at the university.
  • Increasing annual giving to the scholarship fund and revenue of special events.
  • Creating a systematic approach to hiring and retaining employees.
  • Bringing speakers, leadership materials and industrywide knowledge to staff and coaches meetings.
  • Hosting an annual Welcome Back event and an end-of-the year awards event for student-athletes.
  • Establishing and maintaining good recruiting connections throughout the state, in Western Undergraduate Exchange (WUE) states, and foreign countries of previous recruits.
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