EWU News

Awareness Campaign
We’re sharing our story.

Eastern Washington University is entering a defining moment. Our bold evolution from a regional comprehensive university to The Region’s Polytechnic demands more than a new slogan. It calls for a movement.

You might have noticed our TV ad playing recently, but there’s a lot more happening!

This campaign is how we share that story. It’s how we show the region that EWU is where learning leads doing and where opportunity becomes impact.

What’s Happening

Student working on pottery. Headline says "Hands-On. Career-Ready."
Example of messaging.

EWU is running an integrated, year-long campaign across streaming TV, digital audio, social media, search engines, and exterior environments. 

  • The Message: Hands-on learning leads to in-demand careers.
  • The Goal: Build awareness and pride in EWU’s transformation by highlighting affordability, access, and real-world outcomes while increasing traffic to the website and boosting engagement on our social channels.
  • The Audiences: Students, parents, employers, alumni, and the broader community.
  • Additional Creative that is in-market: “From Classes to Careers,” “From Hands-On to Hired,” “Where Learning Is Doing,” “Don’t Just Learn–DO!,” “Hands-On. Career-Ready,” and “The Region’s Polytechnic.”
  • Timeline: Fall 2025 through summer 2026.

Why it Matters

This isn’t just advertising. It’s momentum.

Every impression builds understanding that EWU powers the region’s workforce and opens doors for students from all backgrounds.

When people hear The Region’s Polytechnic, they should think opportunity, affordability, value, and impact.

Where You’ll See It

  • Rotating banner that says' the Region's Polytechnic with a photo of a biology student doing hands on learning.
    Example of a banner ad.

    Streaming TV & Audio: 30-second spots on Public Radio, Hulu, YouTube, Spotify, and Pandora.

  • Digital: Display, Search Engine Marketing.
  • Social Media: Animated videos and reels on Meta, TikTok, and LinkedIn.
  • Billboards & Digital out of Home: Across Spokane and key regional corridors.
  • Website: The campaign’s digital home base ewu.edu, where stories of hands-on learning, faculty expertise, and student impact come to life. From the Lookbook to academic pages, every part of our site is evolving to reflect EWU’s identity as The Region’s Polytechnic.

Recent video spots for the website and YouTube:

What You Can Do

Help amplify the energy. Every conversation counts.

When someone asks about the new ads:

“EWU’s showcasing what makes us different — hands-on learning, real-world experience, and Washington’s best value in higher education.”

When you talk with a donor, alumnus/alumna, or community partner:

“This campaign is putting EWU on the map as The Region’s Polytechnic — connecting students directly to the jobs and industries shaping our region.”

Fun ways to show support:

Together, We’re Building Momentum

This campaign is a signal that EWU is here to lead, ready to serve, and prepared to deliver the future of applied learning in the region and beyond. 

Questions? Contact Marcom at Marcom@ewu.edu.