Bachelor of Science in Business Administration in Marketing

Why Study Marketing at Eastern?

Our department is committed to excellence and student success.


Affordable Education

You don't have to sacrifice quality to get an education you can afford.

Small Class Sizes

Many classes are limited to 15-25 students, which allows professors to devote time to individual students.

Excellent Job Opportunities

Our graduates have a great record of finding employment soon after graduation.


You Will Be Able To:

  • Analyze the impact of marketing environments on marketing strategy and performance
  • Explain and apply consumer behavior principles and their implications for marketing strategy and practice
  • Collect, analyze, interpret, and report market data
  • Apply marketing principles to segment consumer groups and develop appropriate positioning strategies
  • Explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan
Our business programs are accredited by the Association to Advance Collegiate Schools of Business.

Careers as Marketers

The marketing curriculum prepares students for a wide variety of occupational possibilities:


Advertising Coordinator

Marketing Analyst

Social Media

Search Engine Optimization Specialist

Web Content Writer

Curriculum & Requirements

Marketing Major, Bachelor of Science in Business Administration (BSB)

The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.

Students must be formally declared in a BSB major or officially declared as a minor before enrolling in business classes in the required business administration core.

The undergraduate business policies can be found on the School of Business advising page.

Notes:

  • Students must declare and complete the minimum BSB Pre-Major requirements or have completed the minimum Pre-Major requirements through transfer work prior to declaring for any BSB major.
  • ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill BACRs as well as requirements for the Business Administration degree; however, these courses are not counted twice toward the total of 180 credits for graduation.

Grade Requirements for Graduation: a minimum grade ≥C in each course required for the major and a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.

Bachelor of Science in Business Pre-Major
Pre-Major General Education (5 out of 6 required with a C or 2.0 GPA or higher per university requirements for full major declaration)
BACR - Humanities and Arts
BACR - Humanities and Arts
BACR - Natural Sciences
BACR - Natural Sciences
Diversity
Global Studies
Pre-Major Lower Division Business Core (Completion of 6 out of 8 required with a 2.5 GPA or higher for full major declaration)37
PRINCIPLES OF FINANCIAL ACCOUNTING
PRINCIPLES OF MANAGEMENT ACCOUNTING
BUSINESS LAW
BUSINESS STATISTICS 1
INTRODUCTION TO MICROECONOMICS
INTRODUCTION TO MACROECONOMICS
COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION
FINITE MATHEMATICS
PRECALCULUS MATH II
CALCULUS I
CALCULUS I
Total Credits37
Required Business Administration Core
Upper Division
DSCI 346BUSINESS STATISTICS 24
FINC 335FINANCIAL MANAGEMENT4
MGMT 326ORGANIZATION THEORY AND BEHAVIOR4
MISC 311INFORMATION TECHNOLOGY IN BUSINESS4
MKTG 310PRINCIPLES OF MARKETING4
OPSM 330OPERATIONS MANAGEMENT4
Required courses
MKTG 400BUYER BEHAVIOR4
MKTG 411MARKETING RESEARCH4
MKTG 412MARKETING MANAGEMENT4
Electives–choose approved, related electives in consultation with your faculty advisor.12
Required Senior Capstone
MGMT 490DEPARTMENT SENIOR CAPSTONE4
Total Credits52

Catalog Listing

Enrollment Data

Undergraduate Business Students

830

BAB/BS Degrees Awarded in 2019-20

463

Students in the MBA Program

418

MBA Degrees Awarded in 2019-20

48

Full-Time Faculty Members

32