Bachelor of Arts in Business Administration in Marketing

About

Marketers are involved with product planning, pricing decisions, advertising, sales management, and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist management in adapting the firm to an ever-changing society.

To view the admission requirements for the Bachelor of Arts in Business Administration with a major in Marketing, please see Undergraduate Business Advising.

Why Study Marketing at Eastern?

Our department is committed to excellence and student success.


Affordable Education

You don't have to sacrifice quality to get an education you can afford.

Small Class Sizes

Many classes are limited to 15-25 students, which allows professors to devote time to individual students.

Excellent Job Opportunities

Our graduates have a great record of finding employment soon after graduation.


You Will Be Able To:

  • Analyze the impact of marketing environments on marketing strategy and performance
  • Explain and apply consumer behavior principles and their implications for marketing strategy and practice
  • Collect, analyze, interpret, and report market data
  • Apply marketing principles to segment consumer groups and develop appropriate positioning strategies
  • Explain and apply the principles of managing the marketing mix as they relate to marketing planning and integrate these into a marketing plan
Our business programs are accredited by the Association to Advance Collegiate Schools of Business.

Careers as Marketers

The marketing curriculum prepares students for a wide variety of occupational possibilities:


Advertising Coordinator

Marketing Analyst

Social Media

Search Engine Optimization Specialist

Web Content Writer

Curriculum & Requirements

Marketing Major, Bachelor of Arts in Business Administration (BAB)

The Marketing curriculum prepares students for a wide variety of possible career paths. Marketers can be involved with such activities as product development, pricing decisions, advertising, sales management and marketing research. Marketing practitioners act as the connecting link between the firm and its external environment; they assist organizations in adapting to an ever-changing environment.

Students must be formally admitted to the Business Undergraduate Program or officially declared as a minor before enrolling in business classes in the major. See Business Administration Course Enrollment Policies for more information.

Courses taken for the Marketing Major beyond the required Business Administration Core are not counted double toward the Entrepreneurship, Finance, Human Resource Management Option, Operations Management Option or General Business Option majors.

Notes:

  • formal admission to the BAB program is required;
  • ECON 200 and ECON 201 are considered supporting courses and may be used to fulfill GECRs as well as requirements for the Business Administration degree; however, these courses are not counted twice toward the total of 180 credits for graduation.

Grade Requirements for Graduation

  • a minimum grade ≥C in each course required for the major;
  • a minimum GPA ≥2.5 for all upper division Business Administration core courses as well as required and elective courses taken to fulfill requirements for the major area.
Required Business Administration Core
Lower Division
ACCT 251PRINCIPLES OF FINANCIAL ACCOUNTING5
ACCT 252PRINCIPLES OF MANAGEMENT ACCOUNTING4
ACCT 261BUSINESS LAW4
DSCI 245BUSINESS STATISTICS 14
ECON 200INTRODUCTION TO MICROECONOMICS 5
ECON 201INTRODUCTION TO MACROECONOMICS 5
ENGL 201COLLEGE COMPOSITION: ANALYSIS, RESEARCH AND DOCUMENTATION5
MATH 142PRECALCULUS MATH II5
or MATH 161 CALCULUS I
or MATH 200 FINITE MATHEMATICS
MISC 311INFORMATION TECHNOLOGY IN BUSINESS4
Upper Division
DSCI 346BUSINESS STATISTICS 24
FINC 335FINANCIAL MANAGEMENT4
MGMT 326ORGANIZATION THEORY AND BEHAVIOR4
MGMT 423BUSINESS AND SOCIETY4
MKTG 310PRINCIPLES OF MARKETING4
OPSM 330OPERATIONS MANAGEMENT4
Required courses
MKTG 400BUYER BEHAVIOR4
MKTG 411MARKETING RESEARCH4
MKTG 412MARKETING MANAGEMENT4
Electives–choose approved, related electives in consultation with your faculty advisor.12
Required Senior Capstone
MGMT 490DEPARTMENT SENIOR CAPSTONE4
Total Credits93

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