Bachelor of Arts in Business Administration - Marketing The Marketing major opens dynamic career possibilities in a broad spectrum of industries and services. en-us Wed, 10 Feb 2016 04:41:41 UTC Wed, 10 Feb 2016 04:41:41 UTC

Bachelor of Arts in Business Administration - Marketing

The Marketing major opens dynamic career possibilities in a broad spectrum of industries and, management, degree, bachelor, majorMajor<p>Marketing deals with market research, product planning, pricing decisions, advertising, sales promotion and sales management. Marketing professionals occupy strategic territory between a firm and its external environment. The marketing program opens dynamic career possibilities in a broad spectrum of industries and services.</p> <p><strong>The College of Business and Public Administration has specific requirements for formal admission into the Bachelor of Arts in Business Administration (BAB) degree program.</strong> These requirements must be met before continuation into upper division business courses. Please see&nbsp;<a href="/cbpa/business-advising" target="_blank">Undergraduate Business Advising</a>&nbsp;for more information on formal admission requirements.</p><p>Courses taken for the Marketing major beyond the required business administration core are not counted double toward the Finance major, the International Business, the Human Resource Management Option, the Operations Management Option or the General Business Option.</p> <p><strong>Required Business Administration Core (69 credits)</strong><strong></strong></p> <p><strong>Required Marketing Courses (16 credits)</strong></p> <p>MKTG 400 Buyer Behavior (4)</p> <p>MKTG 411 Marketing Research (4)</p> <p>MKTG 412 Marketing Management (4)</p> <p>MKTG 417 Marketing Analysis (4)<strong></strong></p> <p><strong>Electives (8-10 credits)</strong></p> <p>Select approved, related electives in consultation with your faculty advisor.</p> <p><a href="Documents/CBPA/Undergraduate Advising/Flow Charts/Marketing.pdf" target="_blank">Marketing Course List</a></p> <p><a href="Documents/CBPA/Undergraduate Advising/Flow Charts/Business Core.pdf" target="_blank">Business Administration Core Course List</a></p>Department of Management668 N. Riverpoint Blvd., Suite ASpokane, WA 99202-1677509.828.1260cgreen@mail.ewu.edu509.828.1275Programs by College/School EWU Home Admissions Apply for Admission Academics at Eastern Life at EWU Search Athletics Upcoming Events News Community Resources EWU on TwitterTemplate/ewulogo.png

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